Round brilliant cut (or simply round cut) diamonds are the most common and probably most popular shape among diamond enthusiasts because of the sheer brilliance (white light reflected through the top of the diamond), fire (colored light reflected from within the diamond), and sparkle (combination of brilliance and fire) round diamonds display. Round diamonds account for about 75% of diamonds sold today.

Mesmerizing brilliance with a touch of old-world glamour – this is what the radiant cut diamond embodies. The radiant cut combines the elegance of the emerald cut, with the brilliance of the round cut diamond. Emerald cut diamonds are known to not display significant brilliance not even close to comparison to what round brilliant cut diamonds can display. The innovative radiant cut unleashed the potential brilliance a rectangular cut diamond has.

The second most popular cut after the round brilliant cut is the Princess cut. With a classic and elegant shape, it is one of the contemporary fancy cut diamonds that popularly accent engagement rings. The unique shape and cut of the diamond makes it almost if not as brilliant as round brilliant cut ones.

Pear cut diamonds or pear shaped diamonds are a unique variation of the ever so popular round brilliant cut, combined with the elegance and sophistication of the marquise cut. Also called the tear drop cut, it features a shape that has a single point and rounded end.

Round brilliant diamonds are the most popular variety of diamonds because of the sheer brilliance it displays. However, round brilliant diamonds are very common. In fact, over 70% of the diamonds sold worldwide today are round brilliant cuts. You may be wondering, is there another diamond shape that closely resembles the round brilliant in terms of shape without actually sacrificing significant levels of brilliance (the amount of white light that passes through the top of the diamond), and fire (the amount of colored light that ‘dances’ within the diamond)? Well apparently, there is. Introducing the Oval cut diamond.

The marquise diamond is the particular cut that simply exhumes sophistication and glamour. With an elongated appearance, and exceptional brilliant characteristics, it surely will capture the attention of anyone who catches a glimpse of the stone’s glitter. Also known as the “Navette” cut (from the French term which means “little boat”), it is referred to as such because the marquise diamond has a resemblance with a small boat’s hull (the body of the boat).

No other diamond shape is more romantic than the heart shape diamond. The ultimate symbol for love, the heart shape diamond not only tells your loved on you love her, the stone tells her that you love her forever. The heart shape diamond involves several planes and cuts to create the significant symmetrical pair of lobes and characteristic point that forms the heart-shaped symbol. But setting the sentimental value aside, a heart shaped diamond is basically a pear shaped diamond that features a cleft at the rounded side.

The Emerald cut is not made for displaying brilliance (white light that is reflected through the top of the diamond), fire (colored light reflected from within the diamond), or sparkle (the combination of the two characteristics), instead, it is cut to optimally display the clarity of the diamond. The Emerald cut is characterized by truncated corners, and a broad and flat plain that kind of resembles a flight of stairs – this style is referred to as a “step cut”. Emerald cut diamonds are rectangular, and features an octagonal outline. The octagonal outline is not only employed for aesthetics but as a ‘safety feature’ for the stone too. Sharp corners of diamonds are vulnerable to cleaving, fracturing, or chipping.

Probably the “softest” diamond cut in the market today (both stylistically and figuratively) is, of course, the Cushion cut diamond. It is righteously called a “cushion” cut diamond because it closely resembles a rounded plump pillow

Brimming with sophistication and vintage beauty, the Asscher cut closely resembles the emerald cut, except that the Asscher is square, compared to the more rectangular emerald cut.